Page 5 - DMG Catalogue
P. 5
BRANDING SOLUTIONS
digital Printing
Ideal for items with flat surfaces and where four colour process and more detailed images
are required to be produced. Cyan, Magenta, Yellow and Black are used in different
measures to obtain millions of shade and colour combinations on inkjet machinery.
Printing
The most popular and cost-effective technique of personalisation. This can take the form of
screen printing, where ink is applied though a stencil placed on a porous material screen, or
by pad printing where the ink and image are applied to the product by a pad.
litho Printing
This method is used to print artwork onto paper. The required image is first etched onto a
metal plate and then transferred to a rubber roller. The image is then applied to the product
from the roller.
Engraving
Perfect for branding onto wood, metal and glass products to create a lasting impression.
Most engraving is now completed by specialist computer guided laser machinery.
Foil blocking
A technique that leaves an impression onto the product by way of a heated metal dye.
Colour, usually silver or gold, is added by placing a foil between the dye and the product.
dEbossing
Most often used on leather and PU products, like foil blocking, a heated metal plate is
applied to the product and when removed leaves behind a plain, recessed impression of the
logo or design.
dyE sublimation
Film containing dyes are placed onto the product and heated up by the print head.
Pigments leave the film and attach to the product, cooling and re-solidifying. This method
is commonly used on mugs and lanyards.
EmbroidEry
Traditional stitching method using single or multi coloured thread or yarn for branding
most clothing, including polo shirts, caps, other textiles and also some bags.